Alaska Air Group Inc Reaches 20-Day High Amid Market Weakness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 10 Dec 25
Source: 144
Alaska Air Group Inc's stock rose by 3.31%, reaching a 20-day high despite the Nasdaq-100 and S&P 500 showing declines of 0.33% and 0.03%, respectively.
The recent increase in stock price comes after a challenging period for the airline, which faced an investigation over an IT outage that caused significant operational disruptions. However, the company's return as a sponsor for Seattle's New Year's Eve fireworks show may have contributed positively to its brand visibility and local engagement.
This rise in stock price could indicate investor confidence in Alaska Air's recovery strategies and community involvement, even as broader market conditions remain weak.
Analyst Views on ALK
Wall Street analysts forecast ALK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ALK is 73.00 USD with a low forecast of 64.00 USD and a high forecast of 94.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 52.370
Low
64.00
Averages
73.00
High
94.00
Current: 52.370
Low
64.00
Averages
73.00
High
94.00
About ALK
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates through its subsidiaries Alaska Airlines, Inc., Hawaiian Holdings, Inc., Horizon Air Industries, Inc., and McGee Air Services. The Company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. The Alaska Airlines segment includes scheduled air transportation on Alaska's Boeing jet aircraft for passengers and cargo. The Hawaiian Airlines segment includes scheduled air transportation on Hawaiian's Boeing and Airbus jet aircraft for passengers and cargo. The Regional segment includes Horizon's and other third-party carriers’ scheduled air transportation on E175 jet aircraft for passengers under capacity purchase agreements (CPAs). The Company serves more than 140 destinations throughout North America, Central America, Asia and across the Pacific. The Company provides freight and mail services (cargo) using both freighter aircraft and the bellies of its passenger aircraft.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





