Steak 'n Shake Now Accepts Bitcoin Payments Worldwide
Bitcoin Payment Acceptance: Steak 'n Shake has announced the global acceptance of Bitcoin payments, starting May 16, with a focus on utilizing the Lightning Network for fast-food transactions.
Transaction Fee Reduction: The company reported a 50% reduction in transaction fees when using Bitcoin compared to traditional credit card payments, contributing to a 15% increase in same-store sales.
Customer Engagement: On the launch day, Bitcoin transactions accounted for 1 out of every 500 transactions worldwide at Steak 'n Shake, indicating strong customer interest in the new payment option.
Long-term Strategy: Steak 'n Shake plans to maintain a Strategic Bitcoin Reserve, signaling a commitment to integrating cryptocurrency into its business model, while also navigating potential regulatory challenges.
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