Asian Crypto Media Lacks Cohesion: Outset PR Discusses the Importance of Personalized Trust

Fragmented Media Landscape: Asia's crypto media is decentralized and localized, lacking a dominant outlet like The New York Times, with influence shaped by diverse languages, regulations, and cultures across different countries.

Three Media Models: The Asian crypto media ecosystem consists of venture-linked media, exchange-anchored distribution networks, and regulated trust-first markets, each with unique dynamics affecting how information is disseminated and trusted.

Local Trust and Credibility: Trust in Asia is built through personal relationships rather than institutional reputation, with key individuals in the community acting as filters for which projects gain visibility.

Data-Driven Insights: Outset PR utilizes data analysis to monitor crypto media performance, emphasizing the importance of localized strategies for visibility in Asia, as generic global narratives often fail to resonate with local audiences.