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Access earnings results, analyst expectations, report, slides, earnings call, and transcript.
Despite strong financial performance in Q4 2024, Q1 2025 results show declining revenue and OIBDA, exacerbated by reduced theater attendance and economic uncertainties. The Q&A reveals softened pacing and challenges in key advertising sectors, with management providing unclear responses on new initiatives. While the share repurchase program and dividend reflect shareholder returns, overall sentiment is negative due to weak guidance, attendance decline, and economic headwinds, likely resulting in a stock price decline of -2% to -8% over the next two weeks.
Total Revenue $34.9 million (down 7% year-over-year from $37.4 million); decline attributed to a 5% reduction in attendance, underperformance of select film titles, and delayed advertising spending due to tariff uncertainty.
Adjusted OIBDA Negative $9 million (compared to negative $5.7 million in the prior year); primarily driven by reduced theater attendance and investments in sales and operations.
National Advertising Revenue $27.4 million (down from $29.5 million in Q1 2024); decline driven by lower attendance and advertising delays in sectors such as government and automotive.
Local and Regional Advertising Revenue $4.9 million (down from $5.3 million in Q1 2024); decline attributed to lower attendance and ongoing economic uncertainty.
Operating Expenses $58.8 million (down 2% from $60.1 million in the prior year); adjusted operating expenses were $43.9 million, up 2% year-over-year due to timing of annual sales event.
Unlevered Free Cash Flow $5.5 million; impacted by prior year client advanced payments for advertising scheduled throughout 2025.
Cash and Cash Equivalents $63.1 million with zero outstanding debt; reflects a strong balance sheet position.
Share Repurchase Program 2.3 million shares repurchased at an average price of $6.06 for a total of approximately $14 million; total shares repurchased under the program reached 4.8 million at an average price of $5.60.
Quarterly Dividend $0.03 per share, amounting to $2.9 million; reflects a commitment to returning capital to shareholders.
New Product Launches: NCM introduced Bullseye, a new NCMx product powered by AI for dynamic hyper-localized messaging, and Blueprint, which targets homeowners engaged in remodeling projects.
Programmatic Advertising: NCM's programmatic business gained traction, partnering with 61 unique advertisers and contributing 3% of total revenue for Q1.
Self-Serve Platform: NCM relaunched an enhanced self-serve platform for advertisers to activate cinema advertising and target specific geographic areas.
Market Expansion: NCM extended its contract with AMC Theaters for five years through 2042, enhancing its advertising inventory and revenue potential.
Local Advertising Growth: NCM is focusing on local advertising, investing in experienced sales leaders to drive initiatives across various local categories.
Revenue Performance: NCM's Q1 2025 total revenue was $34.9 million, a 7% decline year-over-year, attributed to lower attendance and advertising uncertainties.
Adjusted OIBDA: Adjusted OIBDA for Q1 was negative $9 million, in line with guidance, reflecting reduced theater attendance and investments.
Strategic Shifts: NCM is prioritizing investments in technology and talent to enhance its platform and capitalize on premium video ad opportunities.
Shareholder Returns: NCM accelerated its share repurchase program, buying back 2.3 million shares for approximately $14 million, and announced a quarterly dividend of $0.03 per share.
Box Office Performance: The first quarter of 2025 saw a box office decline of approximately $1.4 billion, an 11.6% decrease compared to the previous year, attributed to a weaker film slate and underperformance of major titles.
Advertising Market Dynamics: Recent shifts in government policy have led to a reduction in government ad spending, while advertisers are delaying decisions due to tariff uncertainties, resulting in fewer and smaller advertising campaigns.
Attendance Trends: Attendance in March 2025 experienced a 37% decline due to the underperformance of key films, impacting revenue generation and advertising effectiveness.
Economic Uncertainty: Ongoing economic uncertainty has led to lower contract volumes and smaller deal sizes in local and regional advertising, particularly in sectors like dining, automotive, and healthcare.
Revenue Forecast: The company anticipates continued headwinds in advertising categories affected by government policy shifts, projecting second quarter revenue between $56 million and $61 million.
Adjusted OIBDA: Adjusted OIBDA for the first quarter was negative $9 million, reflecting reduced theater attendance and investments in sales and operations.
Inventory Utilization: Lower inventory utilization of approximately 8% was noted, despite increased demand in certain sectors, indicating challenges in monetizing advertising inventory.
Growth Strategy: NCM is focused on investing in technology and top-tier talent to enhance its platform and capitalize on opportunities in the premium video ad space.
AMC Partnership: NCM has extended its contract with AMC Theaters for five years through 2042, aligning payment structures with performance metrics and retaining exclusive rights to lobby advertising.
NCMx Product Suite: Introduction of new products like Bullseye and Blueprint to enhance advertising capabilities and connect brands with high-intent consumers.
Programmatic and Self-Serve Solutions: NCM is enhancing its platform to align with the demand for programmatic and self-serve advertising solutions, expecting meaningful revenue contributions from these offerings starting in 2026.
Local Advertising Initiatives: NCM is investing in experienced sales leaders to drive local advertising initiatives, targeting various local advertisers to capture incremental revenue.
Q2 Revenue Guidance: Expected revenue for Q2 2025 is between $56 million and $61 million.
Q2 Adjusted OIBDA Guidance: Expected adjusted OIBDA for Q2 2025 is between $2.5 million and $7.5 million.
Full Year Performance Outlook: NCM does not view Q1 results as indicative of full year performance, expecting year-over-year growth in Q2.
Share Repurchase Program: NCM has repurchased 2.3 million shares at an average price of $6.06, with plans to continue repurchasing shares throughout the year.
Quarterly Dividend: A quarterly dividend of $0.03 per share has been announced, totaling $2.9 million, to be paid on May 29, 2025.
Quarterly Dividend: $0.03 per share, totaling $2.9 million, payable on May 29, 2025.
Share Repurchase Program: Year-to-date, NCM has repurchased 2.3 million shares at an average price of $6.06 for a total of approximately $14 million. Total shares repurchased under this program amount to 4.8 million shares at an average price of $5.60 for a total of $27 million.
The earnings call summary indicates improved financial performance, strategic growth initiatives, and optimistic guidance. The company expects revenue growth, increased OIBDA, and programmatic advertising expansion. Additionally, the Q&A section provides insights into strategic partnerships and operational improvements. Despite some unclear responses, the overall sentiment is positive, with strong guidance and market stabilization signals. The anticipated revenue growth and strategic initiatives suggest a positive stock price reaction over the next two weeks.
The earnings call highlights strong financial performance with record high Platinum revenue and improved OIBDA. Programmatic advertising is expanding, and the company is optimistic about 2026 growth. Despite some local advertising decline, national advertising is robust. The Q&A reveals positive sentiment towards growth in new ad categories and a commitment to shareholder returns through dividends. While some management responses were vague, overall guidance remains optimistic. Given these factors, the stock price is likely to see a positive movement in the short term.
The earnings call summary shows mixed signals: weak financial performance with declining revenues and increased costs, but optimistic guidance and strategic initiatives like AMC partnership and programmatic advertising. The Q&A highlights management's optimism for future quarters and new business, though concerns remain about unclear responses and economic uncertainties. Given the lack of market cap data and mixed factors, the stock price reaction is likely to be neutral.
Despite strong financial performance in Q4 2024, Q1 2025 results show declining revenue and OIBDA, exacerbated by reduced theater attendance and economic uncertainties. The Q&A reveals softened pacing and challenges in key advertising sectors, with management providing unclear responses on new initiatives. While the share repurchase program and dividend reflect shareholder returns, overall sentiment is negative due to weak guidance, attendance decline, and economic headwinds, likely resulting in a stock price decline of -2% to -8% over the next two weeks.
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