Stock Performance Overview: Several companies, including Samsonite and Anta Sports, showed mixed stock performance with varying short selling ratios, indicating market sentiment and trading activity.

Recommendations and Target Prices: Analysts have given "Outperform" ratings to multiple companies, including Pop Mart and Shenzhou International, with target price adjustments reflecting expected performance changes.

Short Selling Insights: Notable short selling activity was observed in companies like Pop Mart and Li Ning, with ratios indicating significant market speculation against these stocks.

Related News Highlights: Chow Tai Fook reported a slight increase in interim net profit and raised its full-year profit margin guidance, reflecting positive management outlook amidst market fluctuations.

Implementation Plan for Consumer Goods: Six Chinese ministries have launched a plan to enhance the alignment of supply and demand in consumer goods, aiming to boost consumption amid pressures from insufficient purchasing power.

Government Subsidies: The Chinese government is allocating significant funds for trade-ins of old consumer goods, with RMB150 billion in 2024 and RMB300 billion in 2025, to stimulate short-term demand through national subsidies.

Retail Sales Growth: In October 2025, total retail sales of consumer goods increased by 2.9% year-on-year, although the growth rate showed a slight decline compared to the previous month, indicating ongoing challenges in the consumer market.

Stock Recommendations: China Galaxy Securities has recommended various stocks across sectors, including GUMING and DAMAI ENT in social services, ANTA SPORTS and XTEP INT'L in apparel, and TCL ELECTRONICS in technology, reflecting a focus on the new consumer track.

Operating Results: XTEP INT'L reported its 3Q25 results, showing expected YoY growth in retail sales for its core brand Xtep, while Saucony's growth exceeded 20% but fell short of expectations.

Guidance and Target Price: The company maintained its full-year guidance with positive growth projections, but Goldman Sachs lowered its target price from HKD7.1 to HKD6.8 due to weak industry demand, while still rating the stock as Buy.

Interim Results: XTEP INT'L reported a 7.1% increase in revenue from continuing operations, with the professional sports segment, particularly Saucony, experiencing a significant 32.5% growth.

Revenue Forecast: CFO Dona Ding maintains a full-year revenue growth forecast of 30-40% for the professional running segment and anticipates a 10% rise in annual earnings, with a dividend payout ratio around 50%.

Store Strategy: The number of Xtep brand stores decreased by about 22 since the end of last year, as the company focuses on improving store efficiency rather than expanding the number of locations.

Future Plans: Saucony plans to open its first store in Hong Kong in January 2026, while the CEO expresses confidence in the growing sports industry despite current macroeconomic challenges.

Stock Performance: XTEP INT'L (01368.HK) saw a morning session close at HKD5.78, rising to HKD5.99 later in the day, marking a 4.54% increase with a turnover of HKD65.7146 million.

Interim Results Announcement: The company reported a 7.1% year-on-year increase in turnover to RMB6.838 billion and a net profit rise of 21.5% to RMB914 million for the interim period ending June 2025.

Earnings Per Share and Dividend: Earnings per share (EPS) were recorded at RMB34.55 cents, with an interim dividend declared at HK18 cents, up from HK15.6 cents in the previous year, maintaining a payout ratio of 50%.

Market Insights: CLSA noted that Chinese sports brands are growing faster than the apparel sector, with ANTA SPORTS (02020.HK) identified as a top pick, having its target price raised to $116.