Strategy Inc. Rebrands as Bitcoin Treasury, Holding 671,268 BTC Worth $59 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2h ago
0mins
Source: Fool
- Business Model Shift: Strategy Inc. officially rebranded as a Bitcoin treasury in February 2025, holding 671,268 BTC valued at $59 billion, making it the largest Bitcoin holder among publicly traded companies, showcasing its strategic pivot in the cryptocurrency sector.
- Increased Leverage Risks: The company has utilized secured and convertible bonds to finance additional Bitcoin purchases, which, while appearing successful in bull markets, significantly heightens its exposure to market volatility, especially given Bitcoin's recent price fluctuations.
- Market Performance Comparison: Over the past three years, Strategy's stock has surged by 876%, far outpacing Bitcoin's 420% return; however, in the last six months, Strategy's stock plummeted by 59% while Bitcoin only lost 17%, highlighting the risks associated with its high-leverage strategy.
- Investor Caution: Despite Strategy's previous outperformance, its high-risk investment approach has led many investors to adopt a cautious stance towards Bitcoin treasury companies, emphasizing that directly holding Bitcoin may be a safer investment choice.
MSTR
$158.81+Infinity%1D
Analyst Views on MSTR
Wall Street analysts forecast MSTR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MSTR is 493.58 USD with a low forecast of 229.00 USD and a high forecast of 705.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
12 Buy
2 Hold
0 Sell
Strong Buy
Current: 158.710
Low
229.00
Averages
493.58
High
705.00
Current: 158.710
Low
229.00
Averages
493.58
High
705.00
About MSTR
Strategy Inc., formerly MicroStrategy Incorporated, is a bitcoin treasury and business intelligence company. The Company provides cloud-native, artificial intelligence (AI)-powered enterprise analytics software to thousands of global customers. The Company’s Strategy ONE platform provides access to AI-powered workflows, unlimited data sources, cloud-native technologies, and performance to speed up time from data to action. Strategy One delivers visualization, reporting, and embedded analytics capabilities across retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications, and the public sector. Its Strategy Mosaic is a universal intelligence layer that provides enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The Strategy Mosaic offers data clarity and connection by eliminating trade-offs between flexibility, control, and speed.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
