Princess Cruises Unveils Star Princess Float at 2026 Rose Parade
Written by Emily J. Thompson, Senior Investment Analyst
Source: Newsfilter
- New Ship Debut: Princess Cruises showcased the 55-foot Star Princess float at the 2026 Rose Parade, captivating millions and marking the inaugural appearance of the new ship, which is expected to drive future passenger growth.
- Float Design: The float featured over 300,000 flowers and natural materials, vividly representing Alaska's natural beauty, reflecting Princess Cruises' commitment to the Alaskan market and aiming to enhance brand image and customer experience.
- Market Expansion: The 2026 Alaska season will be the largest in Princess Cruises' history, with plans for eight ships, 180 departures, and 19 destinations, further solidifying its leadership position in the Alaskan market.
- Tribute to Team Spirit: Four Princess team members rode on the float to honor the 25,000 employees worldwide, emphasizing the company's focus on teamwork, which aims to enhance employee belonging and customer brand loyalty.
Analyst Views on CCL
Wall Street analysts forecast CCL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CCL is 35.76 USD with a low forecast of 29.44 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
15 Buy
4 Hold
0 Sell
Strong Buy
Current: 30.820
Low
29.44
Averages
35.76
High
40.00
Current: 30.820
Low
29.44
Averages
35.76
High
40.00
About CCL
Carnival Corporation is a global cruise and leisure travel company. The Company has a portfolio of cruise lines, including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises (Australia), P&O Cruises (UK), Princess Cruises, and Seabourn. The Company's segment includes NAA cruise operations, Europe cruise operations (Europe), Cruise Support and Tour and Other. Its Cruise Support segment includes its portfolio of port destinations and exclusive islands as well as other services, all of which are operated for the benefit of its cruise brands. In addition to its cruise operations, it owns Holland America Princess Alaska Tours, a tour company in Alaska and the Canadian Yukon, which complements its Alaska cruise operations. Its Tour and Other segment represents the hotel and transportation operations of Holland America Princess Alaska Tours and other operations. Its tour company owns and operates hotels, lodges, glass-domed railcars and motorcoaches.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
