Princess Cruises Celebrates New Ship Launch with 55-Foot Float for Rose Parade
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: PRnewswire
- Traditional Celebration: Princess Cruises held a ceremonial christening for its new ship Star Princess at Artistic Entertainment Services in Pasadena, symbolically breaking a bottle of Pantalones Organic Tequila, which honors its maritime heritage while drawing public attention.
- Float Design Highlights: The float measures approximately 55 feet long and 21 feet high, expected to be adorned with over 300,000 flowers and natural materials, showcasing the breathtaking landscapes of Alaska, thereby enhancing Princess Cruises' brand image in the Alaskan market.
- Market Impact: As the #1 cruise line in Alaska, Princess Cruises' participation in the 2026 Rose Parade is projected to attract 800,000 on-site spectators and over 28 million television viewers, further boosting brand recognition and market share.
- New Ship Inauguration: Star Princess is set to embark on its inaugural voyage in 2026, featuring its Sphere Class design that offers unique entertainment and relaxation spaces, aimed at attracting more consumers seeking premium cruise experiences.
CCL
$31.66+Infinity%1D
Analyst Views on CCL
Wall Street analysts forecast CCL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CCL is 35.76 USD with a low forecast of 29.44 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
15 Buy
4 Hold
0 Sell
Strong Buy
Current: 32.200
Low
29.44
Averages
35.76
High
40.00
Current: 32.200
Low
29.44
Averages
35.76
High
40.00
About CCL
Carnival Corporation is a global cruise and leisure travel company. The Company has a portfolio of cruise lines, including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises (Australia), P&O Cruises (UK), Princess Cruises, and Seabourn. The Company's segment includes NAA cruise operations, Europe cruise operations (Europe), Cruise Support and Tour and Other. Its Cruise Support segment includes its portfolio of port destinations and exclusive islands as well as other services, all of which are operated for the benefit of its cruise brands. In addition to its cruise operations, it owns Holland America Princess Alaska Tours, a tour company in Alaska and the Canadian Yukon, which complements its Alaska cruise operations. Its Tour and Other segment represents the hotel and transportation operations of Holland America Princess Alaska Tours and other operations. Its tour company owns and operates hotels, lodges, glass-domed railcars and motorcoaches.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





