Polaris Launches Free Snowmobile Rides Program for 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 19h ago
0mins
Source: PRnewswire
- Winter Adventure Returns: Polaris is bringing back its Free Snowmobile Rides program for 2026, aiming to make winter outdoor fun accessible to more people, which is expected to attract a significant number of new customers to experience its latest snowmobiles.
- Participation Surge: Last year's program reached capacity within weeks, and this year's promotion will allow riders to register for a promo code via the website, further enhancing brand visibility and customer engagement.
- Market Leadership: As the global leader in powersports, Polaris showcases its innovative capabilities in the winter adventure sector through this initiative, solidifying its market leadership and attracting more consumers.
- Enhanced Customer Experience: Since its launch in 2017, Polaris Adventures has become the leading powersports rental platform in the U.S., and this program will further enhance customer experiences and promote participation in outdoor activities.
Analyst Views on PII
Wall Street analysts forecast PII stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for PII is 66.67 USD with a low forecast of 57.00 USD and a high forecast of 72.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
0 Buy
10 Hold
0 Sell
Hold
Current: 69.220
Low
57.00
Averages
66.67
High
72.00
Current: 69.220
Low
57.00
Averages
66.67
High
72.00
About PII
Polaris Inc. is engaged in the design, engineering, manufacturing and marketing of powersports vehicles. The Company also designs and manufactures or sources parts, garments and accessories (PG&A), which includes aftermarket accessories and apparel. Its Off Road segment consists of off-road vehicles (ORVs) and snowmobiles. Its On Road segment designs and manufactures motorcycles, moto-roadsters, light-duty hauling, and passenger vehicles. Its Marine segment designs and manufactures boats that are designed to compete in key segments of the recreational marine industry, specifically pontoon and deck boats. Its product line-up includes the RANGER, RZR and Polaris XPEDITION and GENERAL side-by-side off-road vehicles; Sportsman all-terrain ORVs; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including Bennington pontoons.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
