Major Coca-Cola and Pepsi competitor stops production of 4 soda flavors

Dr Pepper's Market Position: Dr Pepper has surpassed Pepsi to become the second-best-selling soda in the U.S., with a market share of 8.3%, while Coca-Cola remains the leader at 19.2%.

Flavor Innovation: The brand has been expanding its flavor offerings, introducing both permanent and limited-time flavors, which has contributed to its growth and popularity among consumers.

Consumer Connection: Dr Pepper has a strong emotional connection with its fans, who express disappointment over discontinued flavors, indicating a loyal customer base that values the brand's unique offerings.

Strategic Growth: Keurig Dr Pepper is focusing on market share growth and has successfully positioned Dr Pepper as a leader in innovation and marketing within the carbonated soft drink category.