Jeffs' Brands Sells Fort Shares for CAD $928,571 to Focus on Security Tech
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: Newsfilter
- Asset Divestiture: On December 18, 2025, Jeffs' Brands entered into a share transfer agreement to sell 1,428,571 common shares of Fort Technology Inc. for CAD $928,571, representing about 10% of its holdings in Fort, which will provide additional liquidity to support the company's strategic pivot towards security technology.
- Equity Structure Adjustment: Following the transaction, Jeffs' Brands will retain a 73.93% stake in Fort, ensuring its dominant position while optimizing asset allocation through this partial divestment, thereby enhancing its competitiveness in emerging markets.
- Market Potential: The sale values Fort at CAD $12.5 million, with a potential fully diluted valuation of CAD $20 million, reflecting the growth potential in the security technology sector and aligning with Jeffs' Brands' strategic focus on the global security market.
- Future Outlook: Jeffs' Brands plans to expand into the global security sector through its wholly-owned subsidiary, KeepZone AI Inc., and expects to leverage the liquidity gained from this transaction to further develop comprehensive security ecosystems for critical infrastructure worldwide.
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About JFBR
Jeffs Brands Ltd is an Isrel-based company engaged primarily in the e-commerce sector. The Company provides various services, such as management, operation and logistics, marketing and financial services to the Company's subsidiaries that operate online stores. The Company's subsidiaries focus on the sale of various consumer products on Amazon. The Company operates through wholly owned subsidiaries, held directly or indirectly, such as Top Rank, Fort, Smart Repair Pro, Pure Logistics, Jeffs’ Brands Holdings and Fort Products LLC. The Company utilize internal methodologies to analyze sales data and patterns in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
