New Generation Units Construction: Georgia Power is constructing three new natural gas generation units at Plant Yates, expected to be operational by the end of 2027, which will meet the growing energy demands of Georgia by providing 1,300 MW of generation capacity, significantly enhancing the reliability of power supply.
Efficient Equipment Delivery: The latest turbine and generator components have been delivered, featuring three Mitsubishi Power M501JAC turbines that offer higher output and efficiency, which are expected to improve generation efficiency and reduce startup time to approximately 30 minutes, enhancing grid flexibility.
Job Creation: The expansion is projected to create about 600 jobs during the construction phase and add 15 permanent positions upon completion, further driving local economic development and improving community employment levels.
Renewable Energy Prospects: The new generation units are designed with flexibility to use oil as a backup fuel in case of natural gas shortages and have the potential to reduce carbon emissions through future hydrogen blending technology, showcasing Georgia Power's forward-looking approach to sustainability.
SO
$85.78+Infinity%1D
Analyst Views on SO
Wall Street analysts forecast SO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SO is 101.14 USD with a low forecast of 87.00 USD and a high forecast of 112.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
Wall Street analysts forecast SO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SO is 101.14 USD with a low forecast of 87.00 USD and a high forecast of 112.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
4 Buy
14 Hold
1 Sell
Hold
Current: 84.440
Low
87.00
Averages
101.14
High
112.00
Current: 84.440
Low
87.00
Averages
101.14
High
112.00
RBC Capital
Stephen D'Ambrisi
Sector Perform
downgrade
$107 -> $99
2025-12-12
New
Reason
RBC Capital
Stephen D'Ambrisi
Price Target
$107 -> $99
2025-12-12
New
downgrade
Sector Perform
Reason
RBC Capital analyst Stephen D'Ambrisi lowered the firm's price target on Southern Company to $99 from $107 and keeps a Sector Perform rating on the shares. The company's recently announced settlement in the GA All-Source RFP likely adds $4B to capital plan & explicitly ties large load additions to $1.7B in rate credits, the analyst tells investors in a research note. RBC adds however that despite the 4% underperformance since late October, the firm remains at neutral pending more clarity on a potentially politically noisy 2026.
KeyBanc
KeyBanc
Underweight
downgrade
$87 -> $76
2025-12-12
New
Reason
KeyBanc
KeyBanc
Price Target
$87 -> $76
2025-12-12
New
downgrade
Underweight
Reason
KeyBanc lowered the firm's price target on Southern Company to $76 from $87 and keeps an Underweight rating on the shares. While the stock's slight premium remains supported by Southern's strong regulatory construct in its territories, particularly in GA, the firm believes the recent three-year stay-out and the absence of new rates in its largest jurisdiction will make it difficult for Southern to rebase/guide higher for its EPS growth rate. As a result, KeyBanc thinks Southern's growth opportunities are more limited than the market is currently pricing in, and that growth rate revisions are unlikely in the near term. Consequently, it still sees Southern as an unattractive source of funds and expects its premium to compress further relative to peers.
TD Cowen
Shelby Tucker
Buy
maintain
$44 -> $45
2025-12-11
New
Reason
TD Cowen
Shelby Tucker
Price Target
$44 -> $45
2025-12-11
New
maintain
Buy
Reason
TD Cowen analyst Shelby Tucker raised the firm's price target on Southern Company to $45 from $44 and keeps a Buy rating on the shares. The firm views the settlement as a positive for the company, highlighting both the continued constructive nature of Georgia's PSC and the focus placed on bill affordability given the terms of the settlement. The PSC is scheduled to vote on final approval December 19, 2025.
Mizuho
Anthony Crowdell
Neutral
downgrade
$97 -> $88
2025-12-11
New
Reason
Mizuho
Anthony Crowdell
Price Target
$97 -> $88
2025-12-11
New
downgrade
Neutral
Reason
Mizuho analyst Anthony Crowdell lowered the firm's price target on Southern Company to $88 from $97 and keeps a Neutral rating on the shares. The firm cites current market multiples for the target cut. Mizuho views the Georgia Power agreement as a "clear positive" for Southern Company and is surprised by the lack of a market reaction.
About SO
The Southern Company is an energy provider. The Company owns three traditional electric operating companies, Southern Power Company and Southern Company Gas. The traditional electric operating companies-Alabama Power, Georgia Power and Mississippi Power-are operating public utility companies providing electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. The Southern Power Company develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market. The Southern Company Gas is an energy services holding company whose primary business is the distribution of natural gas in four states - Illinois, Georgia, Virginia, and Tennessee, through the natural gas distribution utilities. Southern Company Gas is also involved in several other businesses that are complementary to the distribution of natural gas.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
