Game Developers Gain Complete LTV and ROAS Insights Through Xsolla Web Shop's New Mobile S2S Integration with Adjust

New Integration Announcement: Xsolla has launched a mobile-focused Server-to-Server (S2S) integration with Adjust, enhancing performance tracking for mobile game developers by connecting mobile marketing efforts to purchases made through the Xsolla Web Shop.

Importance of Accurate Measurement: This integration allows developers to measure off-platform transactions effectively, providing insights into campaign performance, Return on Advertising Spend (ROAS), and Lifetime Value (LTV) from both in-app and web transactions.

Enhanced User Journey Tracking: Developers can now accurately track Web Shop purchases as part of the mobile user journey, attributing revenue to specific acquisition and re-engagement campaigns, ensuring a comprehensive understanding of user acquisition strategies.

Industry Impact: With over 600 mobile Web Shops launched, this collaboration aims to provide actionable insights for developers, enabling them to optimize their performance and maximize long-term revenue across platforms.