Brand Activation Project: FAST TRACK GROUP completed a three-part brand activation project for Serba Wangi, focusing on the launch of new ecoBrown's Brice wholegrain rice puffs flavors.
Targeted Marketing Strategy: The campaign involved a targeted marketing plan that included exclusive consumer engagement activities, leveraging partnerships with major South Korean talent and entertainment agencies.
Celebrity Engagement: Celebrities were strategically paired with Serba Wangi's younger target demographic to enhance reach and impact, ensuring the campaign resonated with the intended audience.
Fan Engagement Events: Each new flavor was promoted through dedicated fan engagement events, featuring performances by globally recognized K-pop and entertainment talent.
Fast Track Group is a Singapore-based investment holding company. The Company, through its subsidiaries, is a regional entertainment-focused event management and marketing company that provides a full range of services including experiential marketing, artiste endorsement and management, movie premiere organizations, grand openings and concerts. The Company specializes in the organizing and management of large-scale live events and concerts by international artistes in Singapore and the region and provides agency services for artiste endorsements. The Company also offers conventional event management and value-added services, such as media planning, public relations management, technical production planning, celebrity sourcing, celebrity engagement consultancy and event manpower support.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
