Equifax Releases Q3 2025 Market Pulse Index, Gen Z Financial Health Improves
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 16 2026
0mins
Should l Buy EFX?
Source: PRnewswire
- Market Pulse Index Increase: As of September 2025, Equifax's Market Pulse Index rose slightly to 61.6, reflecting a quarter-over-quarter increase of 0.35% and a year-over-year increase of 0.14%, indicating an overall improvement in consumer financial health, particularly as the financial divide between high and low credit scores stabilizes.
- Low Credit Group Improvement: In Q3 2025, consumers with credit scores below 580 saw their Market Pulse Index increase by over 0.40%, nearly double the rate of high credit score consumers, marking the first quarterly increase for this group since March 2024, reflecting early signs of economic recovery.
- Gen Z Financial Progress: The Market Pulse Index for Gen Z surpassed that of Millennials in Q3 2025, although with greater variability, suggesting that some segments of Gen Z are adapting more quickly to the economic environment as they enter the workforce, showcasing strong financial momentum.
- Long-Term Relationship Opportunities: Despite the variability, the financial momentum among Gen Z presents lenders and retailers with a timely opportunity to build long-term relationships with this rapidly expanding economic force, highlighting the importance of engaging young consumers in the current economic landscape.
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Analyst Views on EFX
Wall Street analysts forecast EFX stock price to rise
14 Analyst Rating
10 Buy
4 Hold
0 Sell
Moderate Buy
Current: 179.660
Low
195.00
Averages
232.08
High
283.00
Current: 179.660
Low
195.00
Averages
232.08
High
283.00
About EFX
Equifax Inc. is a global data, analytics, and technology company. The Company is engaged in helping financial institutions, companies, employers, and government agencies make critical decisions. The Company’s Workforce Solutions segment provides services enabling customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure and sanctions of people in the United States. The Company’s U.S. Information Solutions (USIS) segment provides consumer and commercial information solutions to businesses in the United States, including online information, decisioning technology solutions, identity management services, analytical services, e-commerce fraud and charge back protection services, portfolio management services, mortgage information and marketing services. The Company’s International segment provides products and services similar to those available in the USIS segment but with variations by geographic region.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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