Digital Brands Group Partners with Herschel Supply for AI Brand Protection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 16 2025
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Digital Brands Group has signed Herschel Supply Co. as a partner for AI-powered brand protection, through its collaboration with SECUR3D Inc. As part of the initiative, Herschel Supply Co. is deploying SECUR3D's AssetSafe platform, an AI-driven solution designed to identify, monitor, and address unauthorized use of brand assets across online marketplaces, social platforms, and digital channels. The effort is intended to help detect counterfeit goods, protect trademarks and product designs, and reinforce consumer trust across Herschel's global eCommerce presence.
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About DBGI
Digital Brands Group, Inc. offers a variety of apparel products through direct-to-consumer and wholesale distribution. The Company’s portfolio consists of five brands: Bailey 44, DSTLD, Stateside, Sundry, and Avo. Bailey 44 is primarily a wholesale brand, which are transitioning to a digital, direct-to-consumer brand. DSTLD is a digital direct-to-consumer brand which offers stylish garments without the luxury retail markup, valuing customer experience over labels. Stateside is a wholesale brand, which is an elevated brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. Sundry offers a collection of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Sundry’s products are coastal casual and consist of colorful designs. Avo is a womens brand that offers t-shirts, sweats, dresses, sweaters and athleisure.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
