Diageo's Stock Performance: Diageo plc (NYSE:DEO) has seen a 12% decline in shares year-to-date, although a 13% increase in August helped mitigate losses. The company reported better-than-expected organic sales growth of 1.7%, but operating profit fell slightly more than anticipated.
Cramer's Perspective on Alcohol Consumption: Jim Cramer expressed concerns about the future of alcohol stocks like Diageo, citing a cultural shift towards reduced drinking among younger generations and increased health consciousness, suggesting that investors should be cautious with liquor stocks.
DEO
$88.87+Infinity%1D
Analyst Views on DEO
Wall Street analysts forecast DEO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DEO is 111.00 USD with a low forecast of 93.00 USD and a high forecast of 131.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
Wall Street analysts forecast DEO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DEO is 111.00 USD with a low forecast of 93.00 USD and a high forecast of 131.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 89.090
Low
93.00
Averages
111.00
High
131.00
Current: 89.090
Low
93.00
Averages
111.00
High
131.00
Barclays
Laurence Whyatt
Overweight
downgrade
2025-12-12
New
Reason
Barclays
Laurence Whyatt
Price Target
2025-12-12
New
downgrade
Overweight
Reason
Barclays analyst Laurence Whyatt lowered the firm's price target on Diageo to 2,550 GBp from 2,650 GBp and keeps an Overweight rating on the shares.
Barclays
Overweight
maintain
2025-12-11
New
Reason
Barclays
Price Target
2025-12-11
New
maintain
Overweight
Reason
Barclays raised the firm's price target on Diageo to 2,650 GBp from 2,470 GBp and keeps an Overweight rating on the shares. The firm believes growth of ride-hailing and robotaxi services in the United States could boost alcohol sales. The impact has the potential to be significant and come sooner than the market anticipates, the analyst tells investors in a research note.
UBS
Buy
to
Neutral
downgrade
2025-12-03
Reason
UBS
Price Target
2025-12-03
downgrade
Buy
to
Neutral
Reason
UBS downgraded Diageo to Neutral from Buy with a price target of 1,850 GBp, down from 2,250 GBp. As Diageo deals with multiple challenges, shares have underpeformed by 32% this year, and UBS sees further downside risks to the U.S. spirits industry, the analyst tells investors in a research note. The firm struggles to justify how shares can outperform in the first half with Tequila negative and Diageo losing share.
UBS
Sanjeet Aujla
Buy -> Neutral
downgrade
2025-12-03
Reason
UBS
Sanjeet Aujla
Price Target
2025-12-03
downgrade
Buy -> Neutral
Reason
UBS analyst Sanjeet Aujla downgraded Diageo to Neutral from Buy with a price target of 1,850 GBp, down from 2,250 GBp.
About DEO
Diageo plc is a United Kingdom-based international manufacturer and distributor of premium drinks. The Company offers beverage alcohol with a collection of brands across spirits and beer categories. Its segments include North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and other. The SC&P segment manufactures products and includes production sites in the United Kingdom, Ireland, Italy, Guatemala and Mexico, as well as comprises the global procurement function. Its principal products include scotch whisky, whisk(e)y, vodka, tequila, gin, rum, liqueurs, beer, wine, and non-alcoholic spirits. Its collection of brands includes Johnnie Walker, J&B and Buchanan's whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Don Julio, Guinness, and Tanqueray, among others. It offers Ritual Zero Proof Non-Alcoholic Spirits (Ritual). It owns manufacturing production facilities across the globe, including distilleries, breweries, and packaging plants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
