Coupang (CPNG) Faces Class Action Over Data Breach, Investors Lose $8 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: PRnewswire
- Investor Losses: Coupang disclosed on November 29, 2025, that approximately 33.7 million customer accounts were accessed without authorization, resulting in a market capitalization loss exceeding $8 billion, severely impacting investor confidence.
- Legal Action: Hagens Berman has filed a second securities class action against Coupang, aiming to represent investors who purchased Coupang securities between May 7 and December 16, 2025, with a lead plaintiff deadline of February 17, 2026.
- Disclosure Issues: Despite assurances made to investors in June and July 2025 regarding effective cybersecurity measures, Coupang admitted to a data breach in November, highlighting significant deficiencies in the company's transparency and disclosure practices.
- Compensation Plan: On December 29, 2025, Coupang announced a compensation plan of 1.685 trillion won (over $1 billion) to restore customer trust, indicating the financial pressures and potential regulatory penalties the company faces.
Analyst Views on CPNG
Wall Street analysts forecast CPNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CPNG is 37.50 USD with a low forecast of 32.00 USD and a high forecast of 40.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
5 Buy
1 Hold
0 Sell
Strong Buy
Current: 21.970
Low
32.00
Averages
37.50
High
40.00
Current: 21.970
Low
32.00
Averages
37.50
High
40.00
About CPNG
Coupang, Inc. is a technology company that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands, such as Coupang, Coupang Eats, Coupang Play, Farfetch, and Rocket Now. Through its AI cloud computing service as Coupang Intelligent Cloud (CIC), it enhances its services and operations and provides GPU-as-a-Service (GPUaaS), including to external parties. Its Product Commerce segment includes its core Korean retail (owned inventory) and marketplace offerings (third-party merchants) and Rocket Fresh, its fresh grocery offering, as well as advertising products associated with these offerings. Its Developing Offerings include Coupang Eats, its restaurant ordering and delivery service in Korea, Coupang Play, an online content streaming service in Korea, fintech, its retail operations in Taiwan, as well as advertising products associated with these offerings, and also include Farfetch, its global luxury fashion marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
