Alphabet's AI Ecosystem Fuels Growth Potential

BTIG says speculation yesterday that Google's (GOOG) for-sale home listings at the top of mobile searches have been pulled sparked "some relief" for Zillow Group (ZG). However, BTIG was able to surface the mobile for-sale listings test in a search this morning, with the listings still including data from the same platform as before along with sponsored links paid for by brokers, the analyst tells investors in a research note. "This saga may not be over just yet," according to the firm. BTIG believes that "while scary, this isn't relevant to near-term estimates." It keeps a Neutral rating on Zillow.

TD Cowen raised the firm's price target on Alphabet (GOOG) to $350 from $335 and keeps a Buy rating on the shares. The firm increased the company's search estimates on its "positive" U.S. survey data. The data show ramping Gemini chatbot usage following the launch of Gemini 3, continued increases in search engagement driven by AI Mode and AI Overviews usage, and increasing share of ChatGPT users that are also using Gemini, the analyst tells investors in a research note.

William Blair took a "sober look" at Warby Parker's (WBRY) partnership with Google (GOOG, GOOGL). Warby shares are down 3% to $28.83 in afternoon trading. In the early days, "maybe" Google's artificial intelligence glasses can research $20M in annual sales, "but certainly not in 2026," the analyst tells investors in a research note. The firm says it has heard of "some relatively aggressive assumptions" on what the Google partnership with Warby Parker for AI-enabled glasses could contribute from a revenue and margin standpoint in recent weaks. Blair analyzed the potential for the glasses relative to the partnership between Meta (META) and EssilorLuxottica for the Ray-Ban Meta smart glasses. The firm points out that EssilorLuxottica has 55-times the amount of physical stores compared to Warby Parker. At an average price point of $450, assuming the Google AI glasses are priced competitively to Ray-Ban Meta, this would support total unit sales of 45,000, Blair estimates.

Citizens upgraded Warby Parker (WRBY) to Outperform from Market Perform with a $30 price target. The firm views the upcoming launch of Google's (GOOG, GOOGL) artificial intelligence glasses on Warby's platform as a "significant catalyst" for the shares. The glasses are important for Google's ongoing distribution of search and other products, which explains why the company is willing to commit $75M to cover Warby's expenses for the launch, the analyst tells investors in a research note. Citizens believes the glasses can drive Warby Parker's estimates significantly higher. The stock in morning trading is up 4% to $24.16.