AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 22 2024
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Source: PRnewswire
- AdTheorent Wins "Best AdTech Platform" Award: AdTheorent Holding Company, Inc. has been named the "Best AdTech Platform" in the 2024 Digiday Media Awards for its innovative and privacy-forward approach to digital advertising.
- AdTheorent's Approach: AdTheorent uses advanced data science and machine learning to score ad impressions, focusing on statistical likelihood rather than user IDs, to achieve desired campaign goals.
- Recognition and Commitment: CEO Jim Lawson highlights AdTheorent's commitment to driving business outcomes for advertisers through a privacy-forward and efficient approach, emphasizing the company's dedication to advanced technology.
- Digiday Media Awards Criteria: The awards recognize companies modernizing the digital media industry based on criteria such as innovation, creativity, consumer value, results, and overall impact.
- About AdTheorent: AdTheorent leverages machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns, focusing on predictive targeting, geo-intelligence, audience extension solutions, and creative capabilities.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
