2025 U.S. Automotive Brand Loyalty Steady at 51.4%, LexisNexis Analysis Shows
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
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Source: PRnewswire
- Steady Brand Loyalty: LexisNexis analysis reveals that U.S. automotive brand loyalty remained steady at 51.4% in 2025, despite challenges such as rising vehicle prices and an expanding array of electric vehicle options, indicating sustained consumer preference for brands.
- Market Dynamics Impact: As automakers navigate higher vehicle prices, lower incentives, and policy changes, consumer purchasing behavior is influenced by multiple macroeconomic factors, necessitating brands to deliver value throughout the ownership journey to maintain loyalty.
- Fragmented EV Loyalty: While overall brand loyalty remains stable, loyalty among electric vehicles is becoming more fragmented as owners explore a growing number of electric options, suggesting intensifying competition in the market.
- Importance of Competitive Strategies: LexisNexis emphasizes that enhancing brand loyalty relies on manufacturers' strategies, with those understanding market shifts and providing value beyond the point of sale positioned to thrive in the future market.
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RELX PLC is a United Kingdom-based global provider of information-based analytics and decision tools for professional and business customers. The Company operates in four market segments: Risk; Scientific, Technical & Medical; Legal, and Exhibitions. The Risk segment provides customers with information-based analytics and decision tools that combine public and industry-specific content with advanced technology and algorithms to assist them in evaluating and predicting risk and enhancing operational efficiency. The Scientific, Technical & Medical segment helps researchers and healthcare professionals advance science and improve health outcomes by combining high-quality scientific and medical information. The Legal segment provides legal, regulatory and business information and analytics. The Exhibitions segment combines industry expertise with data and digital tools to help customers connect face-to-face and digitally, learn about markets, source products and complete transactions.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
