Zeta Global partners with OpenAI, stock surges 10.01%
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 06 Jan 26
Source: NASDAQ.COM
Zeta Global Holdings Corp's stock rose by 10.01% during regular trading, reaching a 20-day high.
This surge is attributed to Zeta Global's announcement of a strategic partnership with OpenAI to enhance its AI-driven marketing agent, Athena. The collaboration aims to improve marketing efficiency and responsiveness, reflecting strong demand from clients. The positive market sentiment surrounding this partnership has significantly boosted investor confidence.
The implications of this partnership could lead to substantial revenue growth for Zeta Global, as the company plans to roll out Athena to all customers by the end of Q1 2026, potentially positioning it as a leader in the AI marketing space.
Analyst Views on ZETA
Wall Street analysts forecast ZETA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZETA is 29.00 USD with a low forecast of 23.00 USD and a high forecast of 44.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 20.310
Low
23.00
Averages
29.00
High
44.00
Current: 20.310
Low
23.00
Averages
29.00
High
44.00
About ZETA
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform, which is engaged in providing enterprises with consumer intelligence and marketing automation software. It enables customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, Web, chat, connected TV (CTV) and video, among others. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. ZMP analyzes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels. The Company’s Consumer Data Platform (CDP+) integrates LiveIntent’s identity graph, improving identity resolution while maintaining compliance with evolving privacy standards. Its Agile Intelligence suite provides customers with real-time, intent-driven insights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
