Macy's Inc has seen a notable increase in its stock price, rising by 3.02% as it approaches a 52-week high. This surge is largely attributed to positive consumer sentiment ahead of the holiday shopping season, with a record 186.9 million Americans expected to shop during the Black Friday weekend.
The company's participation in the 99th Thanksgiving Day Parade, featuring Santa ringing the NYSE opening bell, has also contributed to heightened visibility and excitement around the brand. This event is expected to draw significant attention to Macy's, potentially boosting sales during a critical retail period.
Despite the optimism, analysts note that while shopper numbers are up, average spending per person is projected to decline, reflecting increased consumer price sensitivity. Retailers, including Macy's, are adapting their strategies to attract budget-conscious shoppers, which may impact overall sales performance.
Wall Street analysts forecast M stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for M is 21.33 USD with a low forecast of 8.00 USD and a high forecast of 27.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
Wall Street analysts forecast M stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for M is 21.33 USD with a low forecast of 8.00 USD and a high forecast of 27.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Buy
9 Hold
1 Sell
Hold
Current: 20.020
Low
8.00
Averages
21.33
High
27.00
Current: 20.020
Low
8.00
Averages
21.33
High
27.00
Jefferies
Buy
maintain
$26 -> $27
2025-12-12
Reason
Jefferies
Price Target
$26 -> $27
AI Analysis
2025-12-12
maintain
Buy
Reason
Jefferies raised the firm's price target on Macy's to $27 from $26 and keeps a Buy rating on the shares. The firm, which adjusted targets among its fashion brands coverage, would prioritize momentum-led upside to estimates versus turnarounds at this point. The firm, which believes across the fashion space that the market is expecting a more resilient consumer and constructive tariff backdrop at least for the near-term, has a 2026 base case that assumes stable consumer spend, although still pressured at the low-end, the analyst tells investors.
Guggenheim
Simeon Siegel
Neutral
initiated
2025-12-09
Reason
Guggenheim
Simeon Siegel
Price Target
2025-12-09
initiated
Neutral
Reason
Guggenheim analyst Simeon Siegel initiated coverage of Macy's with a Neutral rating and no price target. The retail sector still seems to be perceived as "structurally sick," but the firm says "holiday brought the cheer," tariffs have been manageable so far and "most importantly and likely going unnoticed" is the fact that the majority of the firm's coverage actually operates at, or close to, their gross margin peaks.
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Evercore ISI
Michael Binetti
In Line
maintain
$14 -> $21
2025-12-05
Reason
Evercore ISI
Michael Binetti
Price Target
$14 -> $21
2025-12-05
maintain
In Line
Reason
Evercore ISI analyst Michael Binetti raised the firm's price target on Macy's to $21 from $14 and keeps an In Line rating on the shares. "Solid" Q3 results suggest "a promising holiday season ahead" from Macy's, the analyst tells investors in a post-earnings note. Guidance for Q4 same-store sales ranging from down 2.5% to flat is "conservative" and early indications from November suggest performance "might exceed these cautious projections," the analyst added.
Goldman Sachs
Neutral
maintain
$22
2025-12-05
Reason
Goldman Sachs
Price Target
$22
2025-12-05
maintain
Neutral
Reason
Goldman Sachs raised the firm's price target on Macy's to $22 from $16.50 and keeps a Neutral rating on the shares. The company delivered a "broad-based" Q3 beat and raised its guidance for FY25, the analyst tells investors. The firm steps away from this quarter "encouraged" by the sequential improvement in the business and believes continued positive comp growth will be key to driving stock outperformance.
About M
Macy's, Inc. is an omni-channel retail company. The Company operates stores, websites and mobile applications under three brands, Macy's, Bloomingdale's and Bluemercury, which sell a range of merchandise, including apparel and accessories (men's, women's and kids'), cosmetics, home furnishings and other consumer goods. The Company has stores in 43 states, the District of Columbia, Puerto Rico and Guam. Its operations are conducted through Macy's, Macy's Backstage, Macy's small format, Bloomingdale's, Bloomingdale's The Outlet, Bloomie's, and Bluemercury. In addition, Bloomingdale's in Dubai, United Arab Emirates and Al Zahra, Kuwait are operated under a license agreement with Al Tayer Insignia. The principal private label brands offered by the Company include Alfani, And Now This, Aqua, Bar III, Cerulean 6, Charter Club, Club Room, Epic Threads, first impressions, Giani Bernini, Holiday Lane, Home Design, Hotel Collection, Hudson Park, Ideology, I-N-C, jenni, JM Collection, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
