Flutter Entertainment PLC's stock increased by 5.01% during regular trading, crossing above the 20-day SMA. This movement comes in light of the UK government's announcement regarding tax increases on online gaming, which is expected to impact Flutter's EBITDA significantly in the coming years.
The UK plans to raise online gaming tax rates to 40% starting April 2026, which could lead to an approximate $320 million adjusted EBITDA impact for Flutter in fiscal 2026. Additionally, the tax rate for sports betting will rise to 25% in 2027, further straining the company's financial outlook.
Despite these challenges, Flutter, as the largest operator in the industry, may leverage its market share and operational efficiencies to mitigate the tax impact, showcasing its resilience in a changing regulatory environment.
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228.00 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
Wall Street analysts forecast FLUT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FLUT is 296.77 USD with a low forecast of 228.00 USD and a high forecast of 381.46 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
23 Buy
3 Hold
0 Sell
Strong Buy
Current: 166.730
Low
228.00
Averages
296.77
High
381.46
Current: 166.730
Low
228.00
Averages
296.77
High
381.46
BTIG
Buy
downgrade
$281 -> $230
2026-01-27
New
Reason
BTIG
Price Target
$281 -> $230
AI Analysis
2026-01-27
New
downgrade
Buy
Reason
BTIG lowered the firm's price target on Flutter Entertainment to $230 from $281 and keeps a Buy rating on the shares. The firm is cutting its Q4 revenue target to $2.18B from $2.29B and its FY26 revenue target to $8.36B from $8.88B previously to reflect recent state data reports on handle numbers, prediction markets, and competition from private sportsbook operators, the analyst tells investors in a research note.
Susquehanna
Joseph Stauff
Positive
downgrade
$280 -> $228
2026-01-27
New
Reason
Susquehanna
Joseph Stauff
Price Target
$280 -> $228
2026-01-27
New
downgrade
Positive
Reason
Susquehanna analyst Joseph Stauff lowered the firm's price target on Flutter Entertainment to $228 from $280 and keeps a Positive rating on the shares. The firm updated its model where it lowered its Q4 and 2026 estimates which is a function of modestly lower OSB, iCasino, and prediction market revenue estimates, more than offset by higher gross margins given the material swing in sports results that took place through the end of 4Q and incremental promotional data that suggested strong year-over-year promotional efficiencies.
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Barclays
Overweight
maintain
$307 -> $304
2026-01-23
Reason
Barclays
Price Target
$307 -> $304
2026-01-23
maintain
Overweight
Reason
Barclays lowered the firm's price target on Flutter Entertainment to $304 from $307 and keeps an Overweight rating on the shares. The firm updated the company's estimates to account for the latest December state reported data, which include lower handle, partially offset by higher hold and lower promotions.
Citizens
Jordan Bender
Outperform -> NULL
downgrade
$313 -> $275
2026-01-22
Reason
Citizens
Jordan Bender
Price Target
$313 -> $275
2026-01-22
downgrade
Outperform -> NULL
Reason
Citizens analyst Jordan Bender lowered the firm's price target on Flutter Entertainment to $275 from $313 and keeps an Outperform rating on the shares. Online gaming trends were solid in Q4, but Flutter delivered an unusually weak December marked by slowing handle, elevated promotions, and incremental investment that failed to offset a sluggish October, the analyst tells investors in a research note. Citizens says it is in a "wait-and-see" mode until Flutter reports Q4 results.
About FLUT
Flutter Entertainment plc is an online sports betting and iGaming operator. Its segments include the United States (U.S.), United Kingdom and Ireland (UKI), Australia and International. The U.S. segment offers sports betting, casino, DFS and horse racing wagering products to players across various states in the United States, mainly online but with sports betting services also provided through retail outlets and certain online products in the province of Ontario in Canada. The UKI segment offers sports betting (sportsbook), iGaming products and other products through its Sky Betting & Gaming, Paddy Power, Betfair and tombola brands. Its Australia segment offers online sports betting products through its Sportsbet brand. The International segment includes its operations in 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. This segment includes Sisal, PokerStars, Snai, Betfair International, Adjarabet, MaxBet, Betnacional, and other brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
