Shares of BKD.N reached a 52-week high today, reflecting strong investor confidence following the recent appointment of Brennan Hughes as Senior Vice President of Sales at Discovery Senior Living. This technical breakout signals a bullish trend as the company embarks on a renewed sales strategy aimed at optimizing performance and driving revenue growth. Hughes, with over 20 years of experience in the senior living sector, is expected to enhance the effectiveness of the national sales organization through innovative training programs and a focus on high-intent prospects. The introduction of the Sales Conversion Hub further underscores Discovery's commitment to a people-centric approach, positioning the company favorably in a competitive market.
Wall Street analysts forecast BKD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKD is 13.33 USD with a low forecast of 13.00 USD and a high forecast of 14.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Analyst Rating
Wall Street analysts forecast BKD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKD is 13.33 USD with a low forecast of 13.00 USD and a high forecast of 14.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 13.110
Low
13.00
Averages
13.33
High
14.00
Current: 13.110
Low
13.00
Averages
13.33
High
14.00
Barclays
Andrew Mok
maintain
$14 -> $15
2026-01-22
Reason
Barclays
Andrew Mok
Price Target
$14 -> $15
AI Analysis
2026-01-22
maintain
Reason
Barclays analyst Andrew Mok raised the firm's price target on Brookdale Senior Living to $15 from $14 and keeps an Overweight rating on the shares. The firm adjusted targets in the healthcare facilities and managed care group as part of a preview of 2026 outlooks.
BofA
Joanna Gojuk
Underperform
to
Buy
upgrade
$13
2026-01-06
Reason
BofA
Joanna Gojuk
Price Target
$13
2026-01-06
upgrade
Underperform
to
Buy
Reason
BofA analyst Joanna Gojuk upgraded Brookdale Senior Living to Buy from Underperform with a price target of $13, up from $6.75.
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BofA
Underperform -> Buy
upgrade
$13
2026-01-06
Reason
BofA
Price Target
$13
2026-01-06
upgrade
Underperform -> Buy
Reason
As previously reported, BofA double upgraded Brookdale Senior Living to Buy from Underperform with a price target of $13, up from $6.75, citing a belief that the company's improved portfolio and positive free cash flow position it better to benefit from favorable industry dynamics. The firm also views Brookdale as a pure play on aging demographics, with limited exposure to government payors, the analyst tells investors.
RBC Capital
Outperform
maintain
$9 -> $13
2025-11-17
Reason
RBC Capital
Price Target
$9 -> $13
2025-11-17
maintain
Outperform
Reason
RBC Capital raised the firm's price target on Brookdale Senior Living to $13 from $9 and keeps an Outperform rating on the shares. Brookdale Senior Living posted "solid" Q3 results and raised guidance on continued occupancy momentum, which is driving adjusted EBITDA and free cash flow improvement with management expecting EBITDA for the ongoing portfolio to grow in the mid-teens range over the next several years, the analyst tells investors in a research note.
About BKD
Brookdale Senior Living Inc. is a premier operator of senior living communities, operating and managing 665 communities in 41 states. The Company operates independent living, assisted living, memory care, and continuing care retirement communities. It operates through three segments: Independent Living; Assisted Living and Memory Care, Continuing Care Retirement Communities (CCRCs). Its Independent Living segment includes owned or leased communities that are primarily designed for middle to upper-income seniors who desire to live in a residential setting that feels like home, without the efforts of ownership. Its Assisted Living and Memory Care segment includes owned or leased communities that offer housing and 24-hour assistance with activities of daily living for the Company's residents. The CCRCs segment includes large owned or leased communities that offer a variety of living arrangements and services to accommodate a broad spectrum of physical ability and healthcare needs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
