American Rebel Holdings Inc is up 26.79% in pre-market trading, crossing above the 20-day SMA. This surge follows the launch of American Rebel Light Beer at Kroger Store #502 in Nashville, marking a significant step in the company's distribution strategy.
The launch is part of American Rebel's growth plan to enhance its brand presence in its home market. The placement at Kroger's flagship store, which has been modernized, provides an ideal showcase for the brand's patriotic image and has attracted positive consumer engagement, particularly from military families.
Looking ahead, American Rebel plans to expand its distribution further, leveraging its partnerships with major retailers to drive growth and increase market share in the beverage sector.
American Rebel Holdings, Inc. operates primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products. Additionally, the Company designs and produces branded apparel and accessories. In addition to branded safes, it offers an assortment of personal security products as well as apparel and accessories for men and women under the Company’s American Rebel brand. The Company’s safes and personal security products are constructed primarily of United States-made steel. Its products are designed to safely store firearms, as well as store its customers’ priceless keepsakes, family heirlooms and treasured memories and other valuables. It produces large floor safes in a variety of sizes as well as small portable keyed safes. It sells its products online to individuals desiring home, personal and office protection, as well as to recreational shooters and hunters. Its gun safes include Constitution 25 Gun Safe and Constitution 40 Gun Safe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
