Young consumers may be getting bored with blockchain loyalty reward programs

Growth of Blockchain Loyalty Programs: The rise of blockchain loyalty rewards programs has been notable, particularly among young adults who prefer participate-to-earn models; however, many projects struggle to maintain consumer interest post-launch.

Effectiveness and Trends: Current blockchain loyalty initiatives show mixed results in user onboarding, with successful trends emerging from mini-dApps and seamless incentivization experiences rather than traditional loyalty structures.