Why instinct-driven storytelling is killing your brand’s growth
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Evolution of PR: Public Relations has shifted from instinct-driven strategies to a data-centric approach, emphasizing storytelling aligned with insights and measurable outcomes for effective brand communication.
Implementation of Data-Driven PR: Brands like Nike exemplify the use of data analytics in PR by leveraging social listening, audience behavior tracking, and real-time campaign optimization to enhance engagement and measure campaign success.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
