Visa Launches Global Advisory Service for Businesses on Stablecoins

Visa's Stablecoins Advisory Practice: Visa launched its Stablecoins Advisory Practice on December 15, 2025, to assist banks and businesses in developing stablecoin strategies and integration, led by Carl Rutstein.

Focus on Digital Payments: This initiative underscores Visa's commitment to enhancing digital payments, potentially improving transaction speeds and costs as stablecoins gain traction in the financial sector.

Client Engagement and Adoption: Early adopters like Navy Federal Credit Union and Pathward are exploring stablecoins for payment efficiency, although no immediate financial impacts have been reported.

Historical Context and Future Implications: The advisory practice builds on Visa's previous USDC settlement pilots, indicating a strategic shift in payment systems, while awaiting further insights into regulatory impacts.