Visa Introduces Advisory Service for Institutions on Stablecoins

Visa's New Advisory Service: Visa has launched a Stablecoins Advisory Practice to assist banks, fintechs, and merchants in developing stablecoin strategies, reflecting its commitment to enhancing digital currency infrastructure.

Impact on Stablecoin Adoption: The initiative aims to expand stablecoin usage and settlement, leveraging Visa's existing consulting resources and expertise to influence industry adoption.

Institutional Growth Potential: The advisory service is expected to increase institutional interest in stablecoin-based financial products, particularly in light of regulatory changes like the US GENIUS Act.

Early Participation and Insights: Several credit unions, including Navy Federal and VyStar, have already engaged with the service, which provides actionable recommendations for businesses exploring stablecoin solutions.