Trying to Scale Your Web3 Project in Europe? Outset PR Uncovers an 82% Media Meltdown That Could Block Your Reach
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Crypto Media Visibility Crisis: Despite rising interest in cryptocurrencies across Europe, 82% of crypto-native media outlets experienced significant traffic losses in early 2025 due to regulatory pressures, algorithm changes, and market volatility, leading to a fragmented media landscape.
Impact on Web3 Projects: The decline in high-traffic platforms and limited inclusion in Google Discover means that Web3 projects may struggle to reach their target audiences, necessitating compliance-ready storytelling and targeted outreach strategies for effective visibility.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
