Steak ‘n Shake's Bitcoin Reserve: A Treat for Hodlers or Just Empty Calories?
Steak 'n Shake's Bitcoin Treasury: The fast-food chain has established a Bitcoin treasury funded by Bitcoin payments from restaurant sales, with plans to donate a portion of sales to the nonprofit OpenSats.
Sales and Revenue Insights: While the exact amount of Bitcoin sales remains undisclosed, Steak 'n Shake reported a revenue increase of 12% year-over-year in Q2 2025, indicating a growing but still small customer base using Bitcoin.
Cost Savings from Bitcoin Payments: The company claims to save approximately 50% in processing fees by accepting Bitcoin compared to traditional credit card payments.
Customer Incentives: Steak 'n Shake has partnered with Fold to offer customers $5 in Bitcoin for purchasing specific "Bitcoin Meals," aiming to promote Bitcoin adoption in everyday transactions.
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