Steak ’n Shake Boosts Bitcoin Reserve to $15M After $5M Purchase
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: 2h ago- Bitcoin Reserve Expansion: Steak ’n Shake has increased its Strategic Bitcoin Reserve to $15 million following a fresh $5 million purchase, demonstrating the company's strong commitment to Bitcoin payments, which is expected to further drive sales growth.
- Sales Growth Driver: In 2026, Steak ’n Shake reported an 18% increase in same-store sales, attributing this growth to Bitcoin payments, indicating a significant competitive advantage in the fast-food market.
- Employee Incentive Program: Starting March 1, the company plans to offer hourly employees a Bitcoin bonus of $0.21 per hour worked, aiming to enhance employee engagement in Bitcoin adoption and strengthen corporate culture and loyalty.
- Market Recognition: The Bitcoin strategy of Steak ’n Shake has been praised by financial experts, who argue that Bitcoin can serve as a financial safety net for businesses, helping them maintain resilience during economic fluctuations and encouraging more companies to consider similar financial innovations.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
