Salesforce unveils new marketing, data and AI capabilities in Einstein 1
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: May 23 2024- Expansion of Einstein Copilot: Salesforce announced new features for marketers and merchants in its conversational AI assistant, Einstein Copilot, including a personalization decision engine.
- Einstein 1 Platform Innovations:
- Unifying data on one platform to personalize customer engagements across marketing, commerce, sales, and service.
- Introduction of Einstein Copilot for Marketers and Merchants with AI capabilities to simplify tasks and generate personalized content.
- Data Cloud for Commerce to harmonize enterprise data and customer data for better insights and automation.
- Einstein Personalization as an AI-based decision engine for real-time customer data utilization in marketing campaigns.
- Use Cases:
- Examples include using Einstein Copilot for Marketers to create targeted campaigns and Einstein Copilot for Merchants to optimize product pages and promotions.
- Data Cloud for Commerce can help retailers identify segments and boost revenue through personalized promotions.
- Availability:
- Einstein Copilot for Marketers will be generally available in summer 2024, while Copilot for Merchants will be in beta in fall 2024.
- Data Cloud for Commerce will be available in summer 2024 for B2B commerce customers and fall 2024 for B2C customers.
- Einstein Personalization will have restricted general availability in summer 2024.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
