Revolut Considers Acquiring FUPS to Accelerate Entry into Turkish Market
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 07 2026- Market Expansion Strategy: Revolut is reportedly in acquisition talks with FUPS, which holds a fully digital banking license in Turkey, aiming to accelerate its entry into the Turkish market, which would further enhance its competitive position globally.
- Regulatory Approval Requirement: The acquisition will require approval from Türkiye's Banking Regulation and Supervision Agency (BDDK), highlighting the compliance challenges fintech companies face when expanding into new markets while also reflecting the importance of local market dynamics.
- Capital Strength Background: Founded in 2022, FUPS has an initial capital of approximately $81 million and employs around 60 people, with its strong regulatory status making it an attractive target for Revolut, potentially facilitating a swift market entry.
- Competitive Environment Analysis: Analysts suggest that Revolut's potential entry into Turkey is strategically logical, as it would intensify competition in a market already dominated by digitally advanced banks that still rely on branch networks, with success hinging on delivering differentiated services beyond just price and basic user experience.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
