Prenetics Halts Daily Bitcoin Purchases to Focus on IM8 Brand Growth
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Dec 31 2025- Strategic Shift: Prenetics announced it will halt daily Bitcoin purchases as of December 4, redirecting focus to its rapidly growing nutritional brand IM8, which has generated over $100 million in annual recurring revenue since launch, indicating strong market demand.
- Market Context: The decision comes as the crypto market entered a downtrend in the second half of 2025, reflecting a cautious approach to market volatility and a pivot away from additional Bitcoin acquisitions.
- Financial Position: The company currently holds 510 Bitcoins and over $70 million in cash and cash equivalents, showcasing its financial resilience amid market uncertainties.
- Investor Confidence: In its latest funding round, Prenetics secured $48 million, which will be used to scale its IM8 business globally, demonstrating investor confidence in its future growth potential.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
