Prenetics Halts Bitcoin Purchases to Focus on IM8 Brand with $100M Revenue
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Dec 30 2025- Halting Bitcoin Purchases: Prenetics announced the suspension of its daily Bitcoin buying program on December 4, ending the initiative launched in June, which indicates a significant strategic shift towards focusing on its IM8 nutritional brand co-founded with David Beckham.
- Success of IM8 Brand: IM8 surpassed $100 million in annualized recurring revenue within just 11 months of its launch, demonstrating high market acceptance and potential for further market share expansion, which could enhance the company's overall profitability.
- Bitcoin Holdings: The company retains 510 Bitcoin and over $70 million in cash and cash equivalents, although the current Bitcoin price of $88,198 implies an unrealized loss of approximately $3.4 million on its position, reflecting the impact of market volatility on the company's assets.
- Stock Price Movement: Despite a 3.32% drop in Prenetics' stock price during Tuesday trading on Nasdaq, the stock is still up nearly 170% year-to-date, indicating investor confidence in the company's long-term growth potential.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
