Prenetics Halts Bitcoin Purchases, Shifts Focus to Business Expansion
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 02 2026- Purchase Halt: Prenetics confirmed it ceased daily Bitcoin purchases in December 2025 and will not acquire more in 2026, reflecting a reassessment of its crypto strategy amid Bitcoin's significant price decline.
- Risk Management: The decision to pivot towards operational expansion rather than increasing crypto exposure on the balance sheet was driven by Bitcoin's sharp downturn in late 2025, thereby mitigating potential financial losses.
- Market Impact: MicroStrategy's stock fell over 60% in six months, exacerbating Bitcoin's downturn and highlighting the structural risks associated with equity-funded crypto strategies during market volatility.
- Strategic Shift: The revenue growth from the IM8 brand prompted Prenetics to reassess its risk-reward calculus, opting to contain balance-sheet risk while maintaining existing Bitcoin holdings for future flexibility.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
