Prenetics Ceases Bitcoin Purchases to Focus on IM8 Brand Growth
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Dec 30 2025- Ceasing Bitcoin Purchases: Prenetics announced it has halted daily Bitcoin purchases as of December 4, reflecting a lack of confidence in the digital asset market and a strategic pivot to focus on the market opportunities presented by the IM8 brand.
- Bitcoin Holdings: The company currently holds 510.03 BTC valued at over $44.8 million, and while it will not acquire more Bitcoin, it plans to retain these assets as treasury reserves, indicating a conservative approach to its digital asset strategy.
- IM8 Brand Growth: Since its launch 11 months ago, IM8 has achieved over $100 million in annualized recurring revenue, demonstrating rapid growth and market potential, prompting Prenetics to allocate resources towards this brand to create sustainable shareholder value.
- Management Decision: Prenetics' management team unanimously agreed that focusing on IM8 represents the most promising path to significant shareholder value creation, reflecting the company's commitment to future growth opportunities.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
