Outset PR Finds 82% of Crypto Media Lost Traffic as MiCA Took Hold in Western Europe, Italy and Spain Hit Hardest

Traffic Decline in Crypto Media: In Q1 2025, four-fifths of crypto media outlets in Western Europe experienced significant traffic losses, driven by regulatory pressures, algorithm changes, and market volatility, despite increasing public interest in cryptocurrency.

Impact of Regulation and Compliance: The implementation of the EU's MiCA framework and local regulations across various countries led to a polarized media environment, where only a few top-tier publishers maintained substantial reach, while mainstream finance media outperformed crypto-native outlets due to better compliance and broader editorial scopes.