Nexo Named Official Cryptocurrency Partner of the Australian Open
Nexo's Partnership with Tennis Australia: Nexo has signed a multi-year agreement to become the Official Cryptocurrency Partner of the Australian Open and the Summer of Tennis, which includes several major tournaments.
Enhancing Brand Visibility: This partnership aims to increase Nexo's brand visibility and engage a global audience by integrating cryptocurrency education and experiences into tennis events.
Mainstream Crypto Presence: The collaboration highlights the growing acceptance of cryptocurrency in mainstream sports, reflecting a shift towards trust in blockchain technology by traditional institutions.
Bridging Innovation and Public Adoption: By partnering with a regulated crypto firm, Tennis Australia is helping to bridge the gap between innovative technology and public interest in cryptocurrency.
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