Morroco’s YoLa Fresh raises $7m in pre-series A funding, eyes unicorn status
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
- YoLa Fresh Funding: YoLa Fresh, a Morocco-based agritech company, secures $7 million in pre-Series A funding to expand its logistics network and improve technology.
- Fresh Food Supply Challenges: Fresh food supply across Africa faces challenges like transportation, middlemen taking more profits than farmers, and ensuring quality produce reaches the market.
- YoLa Fresh's Solution: The startup connects farmers directly with retailers and food service companies, eliminating middlemen, increasing farmer income, and improving food quality.
- Founders and Team: YoLa Fresh was founded by Youssef Mamou and Larbi Alaoui Belrhiti, experienced entrepreneurs aiming to revolutionize fresh food supply in Africa.
- Investor Support: Investors like Al Mada Ventures and Algebra Ventures believe in YoLa Fresh's potential to create efficiencies in the farm-to-retail supply chain and support its growth.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
