Marvel Rivals reaches millions at launch, what’s the key factor behind its success?

Game Overview: Marvel Rivals is a free-to-play hero shooter by NetEase that has gained popularity, achieving over 480k peak players on Steam and 6.3M downloads within its first week, thanks to its unique character designs and immersive gameplay.

Character Design Philosophy: Game director Thaddeus Sasser emphasizes the importance of making each superhero feel powerful and distinctive through detailed animations and effects, drawing from his experience in creating dynamic experiences in games like Call of Duty and Battlefield.