Korea Records 57 Million Visits in Q2, Yet On-Chain Retention Stays at 1-2%

Crypto Media Traffic in South Korea: South Korea leads Asia in crypto media traffic, attracting 57 million visits in Q2 2025, which accounts for nearly 60% of the region's crypto-native traffic, indicating a strong interest in crypto content among Korean readers.

On-Chain Activity Decline: Despite high media engagement, on-chain activity on the KAIA blockchain saw a significant drop in user retention, with rates falling from 11.45% in the first month to just 1.75% by the third month, highlighting a disconnect between media attention and actual on-chain commitment.

Stable Reader Habits: Korean crypto readers exhibit stable and loyal habits, frequently visiting the same platforms, with direct visits making up a large portion of traffic for major outlets, contrasting with trends seen in other regions where discovery is more concentrated.

Challenges for Long-Term Engagement: The challenge for Korean crypto platforms lies in converting high media attention into sustained on-chain engagement, necessitating a focus on utility and retention strategies to keep users active beyond initial incentives.