Crypto YouTube Viewership Hits Lowest Level Since January 2021
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Jan 12 2026- Viewership Decline: Over the past three months, crypto-related YouTube channels have seen viewership drop to its lowest level since January 2021, indicating a significant decrease in market interest that could adversely affect content creators' revenues and platform ad earnings.
- Social Media Trends: ITC Crypto founder Benjamin Cowen noted that the decline in views is not limited to YouTube, as similar trends are observed on microblogging platform X, suggesting an overall decrease in engagement in the crypto market that may further undermine investor confidence.
- Retail Investor Fatigue: Content creator Jesus Martinez highlighted that retail investors are exhausted from pump and dump schemes, with many pivoting to other investment areas like precious metals, reflecting disappointment in the crypto market that could lead to long-term capital outflows.
- Shifting Social Sentiment: Despite the viewership drop, Santiment reported that social sentiment towards Bitcoin is gradually improving, particularly around the crucial $90,000 level, indicating that some investors remain optimistic about the market, potentially laying the groundwork for future rebounds.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
