Coupang Implements ₩1.685 Trillion Customer Compensation Plan Following Data Breach
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
- Customer Compensation Plan: Coupang announced a ₩1.685 trillion ($1.175 billion) compensation plan to restore customer trust following a personal data breach, demonstrating the company's commitment to addressing customer concerns.
- Broad Eligibility: Approximately 33.7 million accounts, including Wow members and those who have closed their accounts, are eligible for compensation, indicating a comprehensive approach to crisis management aimed at rebuilding customer relationships.
- Clear Compensation Details: Each eligible customer will receive four single-use vouchers totaling ₩50,000, covering various products, which reflects the company's efforts to enhance customer experience through diversified service offerings.
- Commitment to Trust Restoration: Coupang's interim CEO Harold Rogers stated that this incident will serve as an opportunity to reaffirm the company's customer-centric management philosophy, aiming to regain customer trust through sincere apologies and compensation measures.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
