Coupang Commits Over $1.17 Billion in Vouchers to Compensate Customers After Data Breach
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
- Compensation Plan: Coupang has announced a commitment of over $1.17 billion in vouchers for approximately 37.7 million affected customers to restore trust damaged by the user data breach, reflecting the company's accountability towards its clientele.
- Compensation Details: Each customer is expected to receive around 50,000 won (approximately $34.87) in vouchers, including various offerings, with payments scheduled to begin on January 15, 2026, aimed at alleviating customer anxiety and enhancing brand image.
- User Exodus: Following the data breach, Coupang's daily active users plummeted from 17.99 million on December 1 to 15.94 million on December 6, indicating a sharp decline in customer trust that could lead to significant market share loss.
- Competitor Gains: In the aftermath of the incident, competitors like Gmarket and 11th Street saw their daily active users increase by 5.8% and 14.33%, respectively, suggesting that customers are migrating to alternative platforms, intensifying pressure on Coupang's market position.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
