Coinbase Pilots USDF Stablecoin, Pushing for Branded Tokens
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
- Stablecoin Testing: Coinbase is quietly piloting the USDF stablecoin developed by Flipcash on its exchange backend, with trading, deposits, and withdrawals currently unavailable, but it is expected to launch in early 2026 on the Flipcash app, marking a deeper exploration into the stablecoin space by Coinbase.
- Branded Token Initiative: The Coinbase Custom Stablecoins program ties branded tokens to Circle's USDC, aiming to enable cross-chain liquidity and user activity rewards, thereby enhancing merchant applications in payments and treasury management.
- Market Potential: The stablecoin market has reached hundreds of billions of dollars, and Coinbase's initiative not only responds to ongoing policy discussions but may also provide merchants with more financial tools, facilitating cross-border transactions and complex financial operations.
- Collaborative Expansion: Coinbase is collaborating with Solflare and R2 to introduce customized stablecoin solutions, further expanding options for developers and merchants, showcasing its strategic positioning within the stablecoin ecosystem.
About the author

Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.






