Airdrops and tap-to-earn apps fuel airdrop boom in CIS and Asia, survey shows
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Airdrop Evolution: Airdrops have transformed into a key method for attracting new users to the crypto ecosystem, with 35% of new registrations coming from these campaigns, particularly through tap-to-earn apps and gamified mechanics popular on platforms like Telegram.
User Engagement Trends: While a significant portion of users (76%) remain active after participating in airdrops, there is still a notable drop-off in engagement, with 24% showing minimal activity post-event; regions like Southeast Asia and South Asia continue to leverage airdrops for easier access to crypto amidst banking challenges.
About the author

Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.







