Airdrops and tap-to-earn apps fuel airdrop boom in CIS and Asia, survey shows

Airdrop Evolution: Airdrops have transformed into a key method for attracting new users to the crypto ecosystem, with 35% of new registrations coming from these campaigns, particularly through tap-to-earn apps and gamified mechanics popular on platforms like Telegram.

User Engagement Trends: While a significant portion of users (76%) remain active after participating in airdrops, there is still a notable drop-off in engagement, with 24% showing minimal activity post-event; regions like Southeast Asia and South Asia continue to leverage airdrops for easier access to crypto amidst banking challenges.