AI Revolutionizes Game Development as Market Expected to Reach $190 Billion
Written by Ohris M. Greyoon, Blockchain & Crypto Expert
Source: Coinmarketcap
Updated: Dec 25 2025- Game Development Transformation: The 'world models' technology being developed by Google DeepMind and World Labs is expected to completely change game-making in the coming years, enabling developers to create content faster and better, thereby enhancing industry efficiency.
- Massive Market Potential: Research firm Newzoo anticipates that the global gaming market will generate nearly $190 billion in revenue in 2023, indicating that the application of AI in the gaming industry will create rapid profit opportunities, attracting more companies to invest.
- Accelerated AI Adoption: Game studios are already utilizing AI tools for designing backgrounds and characters, exemplified by Epic Games and Disney's introduction of an AI-powered Darth Vader in Fortnite, showcasing how AI enhances game interactivity and player experience.
- Industry Concerns: Despite the innovations brought by AI, six video game worker unions in Europe have expressed concerns about its use, fearing it may threaten job security for developers and artists while potentially flooding the market with low-quality content that could degrade game quality.
About the author
Ohris M. Greyoon
Ohris M. Greyoon holds a Master’s in Computer Science from MIT and has 10 years of experience in blockchain technology and cryptocurrency markets. A pioneer in decentralized finance (DeFi) analysis, he leads Intellectia’s Crypto News, offering cutting-edge insights into digital assets.
